环保品牌klee klee、运动品牌An Ko Rau、艺术生活品牌3ge3 project 设计师个人品牌WHM、Kwanyza、usually dream和配件品牌extra one,及同名集合零售品牌ZUCZUG、买手店in the PARK。




ZUCZUG was founded in 2002 in Shanghai with its Chinese name “Su Ran”, literally “plainness”.

As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, 3ge3 for artful goods, the designer’s brand WHM,Kwanyza,usually dream,extra one for accessories, the ZUCZUG retailing brand, and select shop in the PARK 。

Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, and public welfare,etc.

ZUCZUG upholds the value of “plainness”, and takes “life and imagination” as its basic concept. Ordinary people in real life have always been the image of its brand’s collections.


ZUCZUG takes inspiration from“everyday imagination and creativity”

and implements equality and openness into its design with with a relaxing touch.