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ZUCZUG，2002年创立于上海，中文名“素然”，是立足于新生活方式的多品牌集合平台。秉承“平”的价值观，以“生活和想象力”为基本理念，始终以真实的普通人作为旗下各品牌的形象。

ZUCZUG于2022年获得B Corp认证，并开始探索多样化的可持续生活形态，致力于长周期设计和社区营造，在日常中建立起人与人、人与环境、人与社区之间的连接。

目前旗下拥有时装品牌ZUCZUG、子品牌4M36、环保品牌klee klee、运动品牌An Ko Rau、包袋配件品牌extra one、 独立设计师品牌WHM、生活方式品牌coffea SHED、织物工作室nazenaze、藏地青年品牌SHARDAA 及买手店PARK MALL、可持续品牌ZUCZUG 22 较长周期产品、文化机构戳客戳客、农业实践与驻地素然大田及青年社区营造中心Li Lii R。

ZUCZUG, founded in Shanghai in 2002 and known in Chinese as "Su Ran”， is a multi-brand platform rooted in contemporary lifestyles. Guided by the value of "equality" and the philosophy of "life and imagination," the brand consistently portrays real, ordinary individuals as the face of its diverse labels. 

In 2022, ZUCZUG achieved B Corp certification and began exploring diverse forms of sustainable living. Committed to long-cycle design and community building, the brand fosters connections between people, the environment, and communities in everyday life.  

ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, extra one for bags and accessories, the designer's brand WHM, coffea SHED for lifestyle, textile studio naze naze, the emerging Tibetan brand SHARDAA, the select shop PARK MALL, sustainable long-cycle product line ZUCZUG 22，cultural institution ChuokeChuoke，Su Ran Farm for agricultural project and Li Lii R for youth community hub.