作为立足于新生活方式的多品牌集合平台，旗下拥有时装品牌ZUCZUG、子品牌4M36、环保品牌klee klee、运动品牌An Ko Rau、包袋配件品牌extra one、 独立设计师品牌WHM、艺术生活品牌3ge3 project、生活方式品牌coffea SHED、织物工作室nazenaze及买手店in the PARK，文化机构戳客戳客。
ZUCZUG was founded in 2002 in Shanghai with its Chinese name "Su Ran", literally "plainness".
As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, extra one for bags and accessories, the designer's brand WHM, 3ge3 project for artful goods, coffea SHED for lifestyle, textile studio naze naze, the select shop in the PARK, and cultural institution ChuokeChuoke.
Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, and public welfare, etc.
ZUCZUG upholds the value of "plainness", and takes "life and imagination" as its basic concept. Ordinary people in real life have always been the image of its brand's collections.