ZUCZUG，2002年创立于上海，中文名“素然“。

作为立足于新生活方式的多品牌集合平台，旗下拥有时装品牌ZUCZUG、基本款子品牌4M36、

环保品牌klee klee、运动品牌An Ko Rau、艺术生活品牌3ge3 project 设计师个人品牌WHM、Kwanyza、usually dream和配件品牌extra one，及同名集合零售品牌ZUCZUG、买手店in the PARK。

多维度的合作跨越摄影、平面设计、建筑设计、艺术、音乐、公益等多个领域。

ZUCZUG秉承“平”的价值观，以“生活和想象力”为基本理念，始终以真实的普通人作为旗下各品牌的形象。

ZUCZUG was founded in 2002 in Shanghai with its Chinese name “Su Ran”, literally “plainness”.

As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, 3ge3 for artful goods, the designer’s brand WHM,Kwanyza,usually dream,extra one for accessories, the ZUCZUG retailing brand, and select shop in the PARK 。

Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, and public welfare,etc.

ZUCZUG upholds the value of “plainness”, and takes “life and imagination” as its basic concept. Ordinary people in real life have always been the image of its brand’s collections.

来自生活的想象力与创造力，轻松的设计，平等与开放的品牌理念。

ZUCZUG takes inspiration from“everyday imagination and creativity”

and implements equality and openness into its design with with a relaxing touch.