WHM是ZUCZUG旗下首个独立设计师品牌。
WHM的衣服是当下生活里的,所以,无外乎T恤、裤子、衬衫、连衣裙、毛衣、西装、呢大衣……
WHM的设计是来自过去和未来的,隐含了影像与声音中感动人心的片段,以及看似平常的力量。
WHM ,2017年成立于上海。
我们怀着浪漫想象为真实的人们制作衣服。
我们相信每一个制衣环节都包含着创新的潜质。如何处理织物触感、如何精确塑造形状、如何巧妙编排细节。设计的过程,就是不断设问,然后找寻答案的过程。
而记忆是我们另一处灵感来源。电影、音乐、照片、手工艺……我们发掘时间孕育出的魅力,借由衣服传递给每一位穿着者。
期望生活中同样关注艺术的人与我们共鸣。
WHM is a Shanghai-based fashion brand founded in 2017.
We weave romantic imaginations into our clothes, to embellish the beauty of real people in our life.
We believe that every part of making garment contains the potential for innovation; how to deal with the touch of the fabric, how to precisely shape the silhouettes, how to artfully place the details. Designing clothing is the process of proposing questions and finding answers.
Memory is another source of inspiration for us. Movies, music, photos and crafts... we explore the charm that time creates, and pass it on to everyone who wears WHM.
Expect people who share the same interest in art in real life to resonate with us.